Etsy is a great place to sell your hand-made crafts or Vintage Items.
A while back, a friend and I tried to sell our products on Etsy, but as soon as we listed our products, we couldn’t find our shop in Etsy, and we didn’t know what was going on.
When I looked through Etsy and saw an endless amount of products that their members were selling, I knew what the problem was.
Etsy has a plethora of people selling their crafts or vintage items worldwide.
To stand out in the crowd, you have to think outside of the box.
As for my friend and me, sadly but true, we parted ways, and we ventured off into different directions.
What Do I Know About Etsy?
Etsy is a wonderful place for people to sell their handmade crafts, vintage items, and wonderful artwork.
If you think about eBay, (there is no auction with Etsy), but as you know with eBay, people can sell their products on their website.
That is what Etsy offers to Entrepreneurs, a place where people can sell their unique one of a kind product or products.
Online Marketing Is Tricky
When my friend and I ventured off into different directions, I learned how to build a business online.
I don’t sell crafts items at this point and time, but I learned about Internet marketing and SEO.
Back then, I just thought all we had to do was place our products in an Etsy Shop and we would be making big money.
Now that I understand a great deal more, I realized that if your site is unseen and you’re sitting at the bottom of Google, it’s practically impossible to make a dime.
This is a tricky task if you don’t know what you’re doing.
Should I Get An Etsy Shop?
If you’re planning on selling your hand-made artwork or vintage items then you should take advantage of Etsy’s site.
Being able to have a platform like Etsy to showcase your talented products is smart because Etsy caters to a specific type of buyer.
Not only that, but you also don’t have to deal with collecting money, you can let Etsy handle that by you concentrating on other aspects of your business.
How Do I Stand Out?
You should learn how to bring targeted traffic to your OWN website.
This is your business your building and learning how to build a business properly will be to your advantage.
Etsy has some great tools for you to use, but these tools are what every other Etsy seller is using.
You are not standing out in the crowd if you want to make revenue.
Holding Your Eggs In One Basket
I understand Etsy has all these great tools available, but these tools are at the mercy of Etsy.
You never know if Etsy will go out of business, change the rules, or just plain kick you out.
You have a business too and just like any smart business owner, you should be prepared for whatever changes are made for your future.
I don’t think Etsy is going anywhere by all means, but holding your eggs in one basket can be dangerous.
Knowing what to do when the time comes keeps you ahead of the game.
Another consideration is what if your business outgrows Etsy? Let’s say you’re now selling your products at Target.
If you have your own website you built, you now have a solid foundation to redirect your customers. This is just plain smart business tactics.
How Do My Own Website And Etsy Work?
Etsy encourages their sellers to drive traffic to their site and doing that is a win-win situation.
The best part is that you can link all your pages or post to your Etsy Shop.
By doing that, you will drive traffic to your OWN shop and you’re in the game.
To give you an example, let’s say you want to sell your own hand-made candles through Etsy.
What you can do on your own website is to let people the benefits of candles.
- Aromatherapy candles
- Aromas that help children calm down
- How Your candles Save Energy
- The best candles for the Bathroom
- Romantic candles
- All-natural candles
- candle holders
I’m not an expert on candles, but you get the picture. As people are reading the benefits of your candles, they are more inclined to buy from you.
The only thing your customers have to do is click a link that directs them to your Etsy Shop.
The more people landing on your website leads to more sales in your Etsy Shop, which then leads to higher rankings in Google, which then brings in more sales and you are now standing out from the crowd.
I did talk about eggs in one basket prior. If you have to leave Etsy for whatever reason, all you do is change your links.
You can even tell your customers how your company is growing and you moved in a new direction. Now you can see the benefits of building your own website and driving targeted traffic to your site.
By having your own site, you are not at the mercy of any company. Isn’t that what owning your OWN business is all about?
How Do I Learn About All This Internet Stuff?
A pretty cool service is Wealthy Affiliate. It offers training that does a great job to help people monetize their website.
I’m not selling my craft products at this time, but you got to this site somehow and this site does get traffic.
SEO and other key components to online marketing are what Wealthy Affiliate will help you with.
If that’s what you want, then you should take the time to check out what Wealthy Affiliate offers.
Here is a really cool part in regards to Wealthy Affiliate, you can check them out for free.
Not only that, but they will also give you a free SiteRubix website and 10 free lessons without pulling out a single credit card.
Imagine the customers you can get by building your own website, plus making sales in your Etsy Shop.
Now people can find you because you have your own dot.com name that people can remember your business by.
All In All
I wish I knew now what I knew back then. Things probably would have been different. I know one thing, people would be able to find my shop on Etsy
What I didn’t do was give up on my dreams. I learned about internet marketing and maybe down the road my friend and I will start that venture again.
Probably when my children are out of the house because I’m just too busy right now, Lol. Just so you know, we are still friends today.
If you want to know where I learned how to build a business, check out My #1 Heroic Site and learn to play with the big dog.
I’ve been with My #1 Heroic Site for over 4 years now and my progress has been amazing. You can check them out for free and see if this is the right investment for you.
What is your take about Etsy Shop, Tweet me @evelynbaz!