We get bombarded with advertisements on a daily basis. Unless you turn off all your gadgets and not go anywhere, you probably will have a few hours of an advertisement free environment.
Just like how TV Commercials pay to endorse their products or services on Networks, ads on the internet work similarly.
Online businesses pay for their ads to go on particular websites so people can click on them which leads to potential buyers.
What makes online ads more powerful than TV ads or billboards is that people can actively click and buy instantly.
Quick action can lead to booming sales and that is why online businesses really take online advertisements seriously.
What Types Of Advertisements Am I Talking About?
I wanted to write about ads on the net because of a few ads I came across online.
What I’m talking about here is sponsored ads on the web and how people can get mislead by these types of ads.
Now, I’m not hating on advertisements, by all means, adverting is, of course, a way businesses make money and there is nothing wrong with it.
I’m not saying that you shouldn’t click on these ads either, of course, you can do what you want to do, but I feel that people should be aware of the signals regarding these ads.
I’m going to go over three sponsored ads on the web that I came across.
I’m saying it now and that is, don’t say I didn’t warn you about these ads.
Let’s Get Into These Ads
The first ad is one that I came across when I was reading news clips.
No, I’m not talking about those ads at the bottom or ads you see on the side of a website that are clickbait ads, such as,
Where you see a picture of Oprah crying and you may get curious about Oprah’s tears, so you click on the image and it really was a waste of your time.
The ads I’m referring to are the ones you may read after you log out of your emails on a site like Hotmail.
These sponsored ads, Actually, the sponsored ad I read is the one that made me write this article because I really didn’t notice the word sponsor on the ad until I got to the end of the article.
What happened was I was reading a bunch of news articles about everything from politics to entertainment.
As I was scrolling through news titles and articles, I arrived at a really catchy title that was one of those sponsored ads about refinancing homes.
Now I wasn’t interested in refinancing my home, but the title was catchy and I just wanted to read about what was going on.
As I was reading the sponsored ad, it was quite enticing. Mainly the ad was trying to get people to go to Lending Tree to see if they qualify to refinance their home.
I don’t have a screenshot of the actual article, but it was quite an enticing article that said that many Americans don’t know that they may qualify to refinance their homes.
The article even used the rush tactic because the government will stop these special loans for people now that a new president is in office.
The article expressed how much money people were saving though this specific refinancing program.
I thought it was quite interesting until I got to the bottom and realized it was a sponsored ad to get people to go to Lending Tree and of course, they used a very enticing way to get people to start the qualification process.
Just so you know, some of these sponsored ads you read after you log out of your email, won’t even state it’s a sponsored ad within a site.
A site may show the word sponsor when you see the catchy title as you are scrolling through news info, but once you click on the ad itself, you’re in and you may forget that it is a sponsored ad because it might not say anything within the web page.
Now, I’m not saying these ads are a bad thing, actually, these sponsored ads are the least bothersome of the two other ads that I am going to go over, but I wanted to bring these sponsored ads up because if you’re not careful after reading a bunch of news articles like me, you may not realize you just clicked on a sponsored ad.
The next ad is more likely to come through your email inbox or your spam email folder. These sponsored ads are called Advertorials.
What Are Advertorials?
Advertorial ads tend to use fake news name but sometimes they use real news names like the image above. When I came across this particular advertorial from the image above, it was a bit deceptive.
When I clicked on anything within the advertorial page, all links redirected to a service called Explosive Payday.
Advertorial ads mainly use recent news coverage to grab your attention. These types of ads may even alter their images to make their articles appear as “real news”, but in reality, the images were photoshop, and yes, you may be reading alternative news.
If you just even scroll through the article I’ve written about Daily Web Biz, I explained how they used photoshop images to get your attention. They may even go as far and use some sort of scare tactic to get people to buy.
The Third And Final Ad Are PPC Ads
Okay, before everyone grumps on me about PPC ads, I do PPC ads to and there is nothing wrong with PPC Ads.
PPC ads are the ones that are on the top, bottom, or side of the search engines. You will see the word ad in the search engines. Online Marketer’s goal is for their ads to appear on the top or first page of any search engines.
Sometimes you can run across a PPC ad that is a little on the deceptive side.
Let me explain, I was looking at my competition within my niche in regards to PPC which is the making money online niche.
I came across an ad about making money online and it was a Forbes ad.
I thought I know Forbes is a magazine and write about various news info, but what type of business opportunity or jobs is Forbes advertising.
Okay to kill the cat of my curiosity, Lol, I had to look and oh my,
These ads were about business opportunities such as WAH EDU also known as Work At Home Institute.
I was a bit speechless because WAH EDU ads tend to be like Advertorial ads and what seems like people will spend $97 to start making money online turns out to be a lot more money needed after they speak to a WAH EDU Rep.
I also noticed the word sponsored within Forbes website and I guess the business that is advertising their services, paid Forbes for space to advertise their business opportunity.
Just like TV commercials, Infomercials, and ads you come across on the net, these ads may not be endorsed by specific channels and websites that marketers are adverting on.
I know people may trust websites more than others, so even when you go to a reputable website that sells their space for advertisements, it doesn’t mean they are endorsing those ad products or services.
I always tell people to do their research first before they give out their personal info.
It’s fun to purchase online and it sure makes life easier, but it’s also good to be comfortable when you decide to take action within any product or service you come across online.
All In All
In the end, it’s always your decision in what you want to do, but having that heads up sure does help.
Sometimes when we go online and read a bunch of info, we may focus more on that catchy title and miss that ad or sponsored part that was placed on a website.
It’s always good to be aware of what you click on in the online world. That is why I wanted to bring up these sponsored ads so you’re aware from the get-go about what you’re reading before you are enticed or decide to open your wallet.
Marketing is a fun way to make money online. There is a formula to it and can be quite lucrative. If you’re interested in learning how to properly build a business online, I would highly suggest checking out My #1 Heroic site.
What is your take about types of ads on the net, Tweet me @evelynbaz!